CBC orders more 'Battle of the Blades'

U.S., Euro and Asian markets are requesting format rights

TORONTO -– The Canadian Broadcasting Corp. (CBC) has ordered a second cycle of "Battle of the Blades" two days after the public broadcaster iced the first season of the ice dance competition series.

Now indie producer Insight Production Co. is sorting through requests from the U.S., European and Asian markets for the format rights to the homegrown elimination-style reality series.

"We've been flooded by calls from broadcasters, producers and international distribution companies regarding the format rights for Battle of the Blades," Insight CEO John Brunton said Wednesday.

The Canadian competition series sees former National Hockey League tough guys master and perform graceful ice dance routines with former Olympic female figure skaters.

Brunton said he's fielded format interest from mostly the same countries that will compete in upcoming 2010 Vancouver/Whistler Olympics in the figure skating and ice hockey competitions, including Scandinavia, Russia, Switzerland, Austria, Germany, South Korea and Japan.

"We could also have four American dancers and NHL players compete against our Canadian heroes, and see who's left standing," he added, pointing to a possible Team Canada vs Team U.S. match-up.

The CBC wrapped the first outing for "Battle of the Blades" Monday night with 1.73 million Canadians tuning in to a one-hour results finale.

In a domestic TV market where one million viewers represents a popular hit series, the CBC secured an average 1.75 million total viewers for seven performance episodes on Sunday nights, and 1.33 million total Canadians viewers on average watching the seven Monday night results shows, according to BBM Nielsen data.
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