CBC: U.S. Game Shows Are Primetime 'Crutches'
To woo primetime viewers, Canadian public broadcaster repeats pledge to wean itself off "Wheel of Fortune" and "Jeopardy!"
TORONTO – The Canadian Broadcasting Corp. no longer needs U.S. syndicated game shows as “crutches” to support its primetime schedule.
“Even today, in primetime television, we have depended on foreign programs like Jeopardy! as a crutch to develop and showcase our own Canadian stories on television,” Kirstine Stewart, executive vp of English Services at CBC/Radio-Canada told Toronto’s Empire Club.
The pubcaster is developing popular Canadian-made shows to reduce its reliance on American shows to draw in the viewers.
“So now we don't need those crutches anymore,” Stewart said.
The CBC is looking to Canadian game or talk shows to fill the primetime slots currently occupied by Wheel of Fortune and Jeopardy, acquired in 2008 from CBS Paramount International Television.
The CBC is to jettison the U.S. game shows when its current Canadian TV contract with CBS Paramount International runs out.