CBS affils bow ad network targeting social Web sites

Revenue sharing is locally focused

CBS said Monday that it will allow blogs and social media sites to embed local news headlines and images from CBS-owned local stations.

These "widgets" will come with a banner ad and links to video and text stories on the CBS station's site and will be updated 24 hours a day.

The owners of the blogs and social media sites will receive a portion of advertising revenue generated from the embeds. The local CBS stations will sell the ads on the widgets.

The initiative, dubbed the CBS Local Ad Network, already has launched through several local news Web sites, including San Francisco's CBS5.com, Boston's WBZTV.com and Chicago's CBS2Chicago.com. The rollout will continue during the next several weeks on more sites, including New York's WCBSTV.com, Los Angeles' CBS2.com and KCAL9.com and Philadelphia's CBS3.com.

Local media sites using the widgets include RedSoxNation.net and BostonMusicSpotlight.com in Boston, TheLocalTourist.com and CubsFX.blogpsot.com in Chicago and SFBayStyle.typepad.com/blog in San Francisco.

The system will be managed by Seevast's SyndiGo, an advertising network provider.
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