CBS Celebrates 60th Anniversary of Eye Logo

NEW YORK - The CBS network is celebrating the 60th anniversary of its Eye logo on Thursday, with parent company CBS Corp. saying Wednesday that it will be commemorating the anniversary on-air, on CBS.com and CBSNews.com.

The logo, first introduced during the network’s station breaks on Oct. 20, 1951, has changed over the years, but remained the company's calling card.

“From the network to the corporation, the CBS Eye is an enduring asset of our company and a major source of pride for all of us,” said CBS Corp. president and CEO Leslie Moonves. “It is a corporate logo that is known and respected all around the world and continues to be a fitting symbol of CBS’ proud history and ongoing leadership.”

On Thursday, CBS.com and CBSNews.com will replace its homepage’s current CBS Eye with the original Eye logo. Users can view photo essays of the Eye logos throughout the decades.

The network also said that it would kick off the Thursday primetime schedule with an on-air spot showcasing the various CBS Eye logos throughout the years. Plus, a network ID featuring the original CBS Eye and the date it was established will be shown at the top of each of the following two hours of primetime programming.

Email: Georg.Szalai@thr.com

Twitter: @georgszalai