CBS Completes Upfront Deals With $2.6 Billion-$2.7 Billion Haul

1:08 PM PDT 6/9/2011 by Georg Szalai

The most-watched network got price increases in the 13 percent-15 percent range, above its broadcast peers.

NEW YORK - CBS on Thursday finished its upfront advertising sales, bringing in about $2.6 billion-$2.7 billion in overall commitments.

The most-watched network got upfront ad price increases in the 13 percent-15 percent range, higher than all other broadcast networks, according to a source familiar with the situation.

CBS, which this fall season is bringing back many established shows and new hits, such as Hawaii Five-O, sold about $100 million-$150 million more in volume than last year. It sold a little less than the 85 percent of ad inventory that it had sold in last year's upfront.