CBS Corp. acquires EcoMedia
Company pursues partnerships for environmental projectsNEW YORK -- CBS Corp. said Thursday it has acquired EcoMedia, which pursues public-private partnerships for environmental projects.
Financial terms weren't disclosed.
EcoMedia brings together public institutions and municipalities with private industry advertisers and local media to generate funding for projects to improve the environment.
Since 2008, the two companies have worked on environmental projects in CBS' local markets, and EcoMedia will work with all of CBS' units.
"We want to be a catalyst for getting actual bricks-and-mortar 'greening' projects done that will improve the quality of life in the local communities we serve," said CBS Corp. president and CEO Leslie Moonves. "We have seen firsthand EcoMedia’s work on the ground with environmental projects throughout the country and we're very pleased to now fully integrate EcoMedia into the fabric of CBS."