CBS Corp. to Be Feted at Banff World Media Festival
The U.S. network will be honored as the inaugural company of distinction, with top network execs and talent on hand for keynote addresses and master classes.
TORONTO -- The Banff World Media Festival will honor CBS Corp. as its inaugural company of distinction next June.
No word on whether longtime network boss Leslie Moonves will trek to the Canadian Rockies to receive the award.
But top network execs and talent will attend the four-day Canadian festival for keynote addresses and master classes, fest organizers said Wednesday.
“We know the delegates will benefit greatly by hearing directly from top CBS executives, producers and talent, and will really get to know the overall CBS brand,” Banff executive director Ferne Cohen added in a statement.
Banff in 2006 gave CBS Television an outstanding achievement award, with Armando Nunez Jr., president of CBS Paramount International Television, in town to accept on behalf of Moonves.
CBS already sees the bulk of its studio output, including the CSI and NCIS franchises and Showtime fare, sold to Canada.
The CBS tribute also comes as the big four U.S. networks display an increasing appetite for shows pitched by foreign producers, including Canadian players.