CBS Corp., Netflix Sign International Streaming Content Deal

6:39 AM PST 07/27/2011 by Georg Szalai
CBS

The two-year agreement will make such shows as "Twin Peaks," "Californication" and "Dexter" available on Netflix's streaming service in Canada and Latin America.

NEW YORK - CBS Corp. and Netflix on Wednesday unveiled a two-year, non-exclusive international licensing agreement that will bring certain TV shows to the latter's streaming service in Canada and Latin America.

Terms were not disclosed. The two struck a U.S. content deal in February.

Beginning in September, Netflix members in Canada will be able to get the current and complete back seasons for CW's 90210, as well as past seasons of such Showtime hits as Californication, Dexter and The United States of Tara. Canadian subscribers will also have access to a broad range of CBS library shows, including Numb3rs, Sleeper Cell and Twin Peaks.

Last month, Netflix announced that it would be launching in 43 countries across Mexico, South America and the Caribbean later in the year. Under the CBS content deal, previous seasons of 90210, Medium, Nurse Jackie, Californication and Dexter will be available for Latin American members. Library titles will include Star Trek, Star Trek: The Next Generation, Charmed and Twin Peaks.

"We are pleased to be partners with Netflix as they rollout their superb service to new markets," said Armando Nunez, president, CBS Studios International. "This new arrangement—which does not compete with U.S. ratings or Showtime's domestic subscriber base—underscores the popularity of CBS content around the world, and illustrates yet another meaningful way for us to realize incremental value from our vast library of content."

Wells Fargo analyst Marci Ryvicker estimated that the deal could add 6 cents per share or more to CBS Corp.'s earnings in 2012. "While not unexpected (CEO Les Moonves did state publicly several times that CBS would look to partner with Netflix outside of the U.S.), we still view today's announcement as confirmation of CBS' ability to successfully monetize its library," she wrote in a report.

Email: Georg.Szalai@thr.com

Twitter: @georgszalai
 

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