CBS Extends Grammy Deal, Airing Music Awards Through 2026
The new pact will keep the Recording Academy's flagship event on the network for 54 consecutive years.
CBS' love affair with the Grammys continues.
The network has signed a new deal to continue broadcasting the awards show through 2026. The extension, which will set a new record for the longest continuing awards show-network partnership at 54 years, comes earlier than expected. CBS and the Recording Academy last inked a 10-year deal in 2011.
What's no surprise is CBS' interest in keeping the show. Even with dips in its Monday move, this year's Grammy telecast will likely wrap the year as the network's highest-rated telecast. The Feb. 15 show averaged a 7.7 rating in the key demo of adults 18-49 and nearly 25 million people. Behind the Oscars, currently at ABC, the Grammys regularly ranks as the second-highest-rated awards show on TV.
Coinciding with the news, the 2017 Grammys date is now set for Feb. 12 — returning to Sunday night and airing live from Staples Center in Los Angeles.
"We are pleased to continue our valued partnership with the Recording Academy and remain the home of the Grammys for years to come," CBS Corp. president, CEO and chairman of the board Leslie Moonves said Wednesday in a statement. "This long-term agreement provides opportunities to continue to grow music's biggest night beyond the annual Grammy Awards with new specials throughout the television season."
The deal does include yet-to-be announced Grammy specials.
"We've called CBS home for more than 40 years, and they have truly become an exceptional partner to The Academy, sharing in our commitment to showcase music's transformative power through our annual telecast," said Academy president and CEO Neil Portnow. "The continuity of this long-standing partnership not only marks an unprecedented milestone in the industry, but also enables The Academy to expand its philanthropic works — preserving our musical heritage, supporting music makers in need and putting music in more schools to ensure that it remains a lasting part of our culture. We look forward to the next 10."