CBS inks licensing deal with Mad Science

8:36 AM PST 04/12/2010 by Georg Szalai, AP

Deal brings 'Star Trek Live' to Florida June 11

NEW YORK -- CBS Corp.'s CBS Consumer Products has reached a licensing deal with Mad Science Productions that will bring interactive stage show "Star Trek Live" to the Kennedy Space Center Visitor Complex near Orlando, Fla.

Debuting on June 11, the show is based on the science-fiction franchise and takes audiences on a 30-minute journey that explores space-age technology by combining special effects and audience interaction.

The show sees the audience portray new cadets at the Starfleet Academy. They will have to learn quickly about living, traveling and working in space and about the latest in communication and technology.

"This show offers all the excitement, ingenuity and, of course, logic that 'Star Trek' fans have come to expect with an added bonus of learning something along the way," said Liz Kalodner, executive vp and general manager of CBS Consumer Products.

Added Mad Science managing director and STL producer Leonard Lipes: "Based on the storyline and the fiction-to-reality show concept, both NASA and the Visitor Complex were clearly our first choice of partners for this co-branding opportunity allowing visitors to follow in the footsteps of 'Star Trek's' iconic characters, to boldly go where no one has gone before."

The show will be presented five times a day at the Kennedy Space Center's 300-seat Astronaut Encounter Theater. It will be open daily and is included with regular admission.
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