CBS 'News' audience at historic lows

Empty

NEW YORK -- The "CBS Evening News" fell to historic lows in viewership last week, according to data released Tuesday by Nielsen Media Research.

The "CBS Evening News With Katie Couric" averaged 6 million viewers for the week ending April 30, the lowest point since at least 1987, covering the tenures of Dan Rather, Bob Schieffer and Couric. It also was lower than Rather's period in the anchor chair during the height of the "memogate" scandal.

It was a week of lows, with NBC scraping the bottom in adults 25-54 with its lowest numbers in the demographic since at least 1987. ABC flirted with a record in adults 25-54 with its second-lowest on record, second only to Couric's first week as anchor.

But ABC won the week in viewership and adults 25-54, one of a recent string of victories against NBC in the evening news race. "ABC World News With Charles Gibson" averaged 8.1 million viewers and a 2.0 rating/9 share in the adults 25-54 demo. "NBC Nightly News With Brian Williams" came in second with 7.5 million viewers and a 1.8/8 in the demo, while the "CBS Evening News" trailed both rivals with those 6 million viewers and a 1.6/7.
comments powered by Disqus