CBS orders more 'I Get That'

Three new editions planned for possible quarterly rollout

CBS is ordering three more editions of its surprise hit hidden-camera special "I Get That a Lot."

The broadcaster plans a trio of additional hours of "That," which first aired April Fools Day and featured Heidi Klum, Jeff Probst, Jessica Simpson and other celebrities working low-wage jobs while incognito and fooling unsuspecting customers. The special stunned observers by drawing 10 million viewers and a 3.4 rating among adults 18-49, winning its time period.

The Eye might air the "Get That a Lot" specials quarterly and stunt cast with talent from other high-profile specials airing around the same time (for instance, casting all music artists for a "Get That a Lot" to air near the Grammys).

"I Get That a Lot" is produced by Magic Molehill Productions in association with LMNO Entertainment. Eric Schotz is executive producer.
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