CBS promotes Greg Bennett
EmptyGreg Bennett has been named senior vp branded integration and online at CBS Television Distribution.
In the newly created position, Bennett will look for opportunities to "meld CTD's content with advertisers' interests" through product integration and marketing and promotions efforts as well as extend the brands of CTD's syndicated television shows beyond to online and other platforms. He will be based in New York.
Bennett joins CTD from O! Branded Entertainment & Marketing, which he founded in 2003. He is also the founder of Luna Bacardi Group, an integrated advertising and promotions agency he launched in 1993 and sold to a holding company six years later. LBG's blue-chip clients included Nissan, Coleman, Disney, Fox Television and Apple.
"We are developing a new division within our advertising sales area that will focus on creating a 360-degree branding experience for our clients," CTD president John Nogawski said. "Greg's successful background in unique promotions and compelling advertising combined with our hit television shows creates a huge opportunity for our clients to showcase their brands."
Added Bennett: "I'm looking forward to working on such exceptional programming as 'Entertainment Tonight, 'The Insider,' 'Judge Judy,' 'Inside Edition' and 'Rachael Ray.' Our goal is to create value for clients in these programs by finding different ways to deliver their messages in a TiVo-proof environment."