CBS ready for CNET

Takeover to allow company to further target young males

CBS Corp. president of network sales Jo Ann Ross talked up the company's pending acquisition of CNET Networks and the new College Sports Media online ad network at Tuesday's EconAds Seminar on the first full day of Internet Week.

Ross said that both offer CBS a chance to target a young male audience that is not a heavy consumer of the network's primetime schedule.

CNET operates a number of tech-focused Web sites, and College Sports Media is comprised of the college sections of CBSSports.com, NCAA.com and more than 200 official college athletics Web sites.

Ross also said the upfront process was proceeding "swimmingly" and that, even for next year, she doesn't see big changes in store for the environment aside from more of a focus on digital.

Lynda Clarizio, executive vp at AOL and president of its Platform A division, said her team is "developing a monetization strategy" for the recently acquired Bebo.

Platform A is made up of Advertising.com, Tacoda and several other online ad companies that AOL has acquired.
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