CBS Records names Jenkins exec vp, GM

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NEW YORK -- Larry Jenkins, who consulted CBS during the development and launch of the newly formed CBS Records, was named executive vp and GM of the label Monday. Jenkins will oversee the strategy of the label as well as managing the creative and business operations and leading the A&R process.

Jenkins is a familiar face in the music and entertainment industries, having most recently headed his own management and consultancy firm, L J Entertainment since 2004. Before that, he was senior vp marketing and media at Columbia Records. Jenkins previously worked in similar capacities at Capitol Records and Arista Records.

CBS launched CBS Records in December. The label is focused on building a roster of artists whose music will be integrated into television series and promotional spots airing on CBS and the CW networks, as well as CBS' other media assets, such as Showtime and CBS Interactive (including CBS Mobile and Last.fm).

To date, CBS Records has signed seven artists, and its first wave of releases scheduled for the fall include CDs from Boston-based singer-songwriter Will Dailey ("Backflipping Forward" due Oct. 2) and PJ Olsson ("American Scream" due Oct. 16). The other fall offerings included EPs from pop-duo Karmina ("The Kiss" released Sept. 4) and rockers You Are I Am ("You Are I Am" released Sept. 4), in advance of those artists' early 2008 albums. The label has also signed singer/songwriter/guitar-slinger Keaton Simons, Boston-based rock band Senor Happy and husband-and-wife duo the Wilshires, all of who will be releasing new music in early 2008.
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