CBS Records puts Jenkins in the GM seat

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NEW YORK -- Larry Jenkins, who consulted CBS during the development and launch of the newly formed CBS Records, on Monday was named executive vp and GM at the label. Jenkins will oversee the strategy of the label as well as managing the creative and business operations and leading the A&R process.

Jenkins is a familiar face in the music and entertainment industries, heading his own management and consultancy firm, L J Entertainment, since 2004. Before that, he was senior vp marketing and media at Columbia Records. Jenkins also worked in similar capacities at Capitol Records and Arista Records.

CBS Records was launched by CBS in December 2006. The label is focused on building a roster of artists whose music will be integrated into television series and promotional spots airing on CBS and the CW networks as well as other CBS media assets, including Showtime and CBS Interactive.

To date, CBS Records has signed seven artists, and its first wave of releases scheduled for the fall include CDs albums from Boston-based singer-songwriter Will Dailey ("Back Flipping Forward," due Oct. 2) and PJ Olsson ("American Scream," Oct. 16). Other fall offerings are from pop-duo Karmina ("The Kiss," Sept. 4) and rockers You Are I Am ("You Are I Am," Sept. 4), in advance of those artists' early 2008 albums. The label also has signed Keaton Simons, Senor Happy and the Wilshires, all of whom will be releasing new music in early 2008.

Cortney Harding is a correspondent for Billboard.
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