CBS Shake-Up: Angelica McDaniel to Oversee Daytime and TV Syndication Development
Hilary Estey McLoughlin, who had been developing syndicated shows, leaves her executive job for a producing deal with CBS.
In a significant restricting of both daytime and syndication, Angelica McDaniel, currently head of CBS daytime, has been named head of both daytime programming and new series development for syndication.
Hilary Estey McLoughlin, the former longtime Warner Bros. executive who joined CBS in Oct. 2013 to oversee syndication development, is leaving her executive position and has been given a production deal.
McDaniel will now report to CBS Entertainment chairman Nina Tassler for CBS's daytime programming and for her syndication duties to both Tassler and Armando Nunez, president and CEO of CBS Global Distribution Group.
McDaniel, who is of Mexican-American heritage, has been vp CBS programming since 2010 and is credited with helping launch the successful daytime show The Talk. Ratings for The Talk have grown 25 percent over four years, according to CBS, and it has become a challenger for ABC's The View, which has struggled this year.
In Feb. 2012, McDaniel was promoted to senior vp and became the youngest head of network daytime programming.
McDaniel has overseen the two daytime soap operas at CBS, The Young and the Restless and The Bold and The Beautiful, the top two in ratings of the remaining network soaps. She has also overseen games shows The Price Is Right and Let's Make A Deal.
She is also credited with overseeing the Saturday morning educational information block of programs target at teens called The CBS Dream Team, It's Epic.
"Angelica is an executive force of nature who brings incredible energy to everything she touches," said Tassler. "She has a non-stop creative mind, is never afraid to think big and she is always in tune, if not a step ahead, with the audience who watches our shows."
"This move will combine creative resources and increase synergies with the most successful daytime programming operation in television," said Nunez. "It is a structure that works creatively and financially for the company, and most importantly, it will effectively serve our owned stations, and all of our broadcast clients across the country. We look forward to working with Angelica and her team to develop the next generation of shows for syndication."
Elaine Bauer Brooks, executive vp development at CTD, will now report to McDaniel.
Joe Ferullo, executive vp current programming at CTD, continues his oversight of the division's eight current first-run series, reporting directly to Nunez.
Before CBS, McDaniel was a creative executive at Telepictures/Warner Bros, and served as the current executive on the fifth season of the Tyra Banks Show.
Before that she was involved in digital initiatives, social media strategies and web integrations for Telepictures shows including TMZ, Ellen DeGeneres Show and Extra.