CBS, Sprint dial up new content deal

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CBS is expanding its presence on the mobile platform through a new partnership with Sprint.

Beginning Sunday, full-length on-demand episodes of "Jericho" and live nightly mobilecasts of "CBS Evening News With Katie Couric" will be among the content available through the Sprint TV platform.

"As we continue to expand the number of places that wireless customers can get CBS Mobile content, Sprint provides a terrific new platform on which CBS and our advertisers can connect with viewers and a new opportunity to learn how audiences engage with our content on this emerging programming medium," Cyriac Roeding, executive vp, CBS Mobile, CBS Interactive, said Friday.

Other content available through Sprint's mobile video service will include clips from the "CSI" franchise, "Survivor," "Late Show With David Letterman," "Entertainment Tonight" and classic clips from "The Brady Bunch" and "I Love Lucy."

This latest partnership, which also enables CBS to sell advertising within its mobile programming, follows its previous mobile content partnerships with Verizon, Cingular and MediaFlo.
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