Pret-a-Reporter

Celebrity Hairstylist Orlando Pita Launches Product Line (Exclusive)

Jennifer Graylock/WireImage for CHI Haircare
Orlando Pita touching up models backstage at Carolina Herrera

PLAY is the editorial and runway superstar’s new range focused on volume.

Orlando Pita is an artist with hair. His sculptural and stunning creations have graced the pages and covers of glossies for decades, he tends the tresses of top models on Paris and New York runways season after season (think Gigi Hadid, Kendall Jenner, Karlie Kloss) and he preps celebrities including Amanda Seyfried, Naomi Campbell and Anne Hathaway for their spins in the spotlight.

 

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His latest creative output: A brand-new haircare and styling line called Orlando Pita PLAY, which comprises eight products, each focused on building volume and silky shine. Launching February 16 on QVC, Pita—who’s responsible for many iconic vintage Madonna and Sarah Jessica Parker moments—tells Pret-a-Reporter his mom actually inspired the line. “I’ve always seen the need for volume and products that create body in the marketplace; that’s the biggest problem I hear from women. I know for my longest client, my mom, it’s always been the problem in her life.”

Thanks to new technology, Pita was able to create products that wouldn’t weigh hair down or feel sticky. Each product features his proprietary Mega Plump 5 Protein Complex, a polymer with anti-aging properties that helps create instant height and lift from the root. “In the fashion business we know how to use volume products to create styles that last for four hours during a fashion show or shoot, that you keep refreshing, but most volume products do the opposite after a few hours. I wanted a whole line in which one product supports the other to make the hairstyle last two to three days—that’s what women want now.”

 

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Indeed, he adds that since the trend is no longer cutting one’s hair short after 40, many women have longer hair. “If you can make your hair look fun and luscious and gorgeous and extend that hairstyle two, three, four days, it’s a big benefit.” Instead of the celebrities he works with informing his products, Pita says average women he meets in his salon are top of mind. “For real women it’s about giving them the most they can get out of their hair without feeling like they have all this product in it or it’s crunchy, dry and ugly the next day.”

 

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His new system starts with The Big Swell Volume Enhancing Shampoo ($28) and includes a leave-in conditioner, mask (previously something those looking for volume wouldn’t dare to try), styling foam and several sprays. He begins all his hairstyles with the Body Breakthrough Volume Boosting Hairspray ($34). “You can use it wet or dry, it sets your style and gives you volume. It holds an updo,” says Pita. “And you can spray more on after you’ve blow-dried. It’s really versatile.”

 

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Though they haven’t officially debuted yet, the stylist was able to try out his line at Elie Saab during Paris Couture. Though he has no plans to slow the celebrity or fashion circuit—he’s masterminding looks at Michael Kors, DVF, Carolina Herrera and Derek Lam, among others, at NYFW—Pita got really into working with the chemists and on artwork. “Working on products is my new passion. I needed an injection in the same field that excited me again.” And it’s easy to imagine that PLAY will excite many women. “I speak to the common denominator in hair,” says Pita. “It should work on all hair types—it’s just about wanting more lush, touchable, luminous hair.”  

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