Celestial inks deal with AllTheContent
Will distribute mobile products via VoxMobileHONG KONG -- Celestial Pictures said Monday it had signed a deal with Switzerland-based AllTheContent to distribute mobile products derived from Celestial's Shaw Brothers film library via Luxembourg's VoxMobile.
This marks the first distribution deal Celestial has signed with a European company.
ATC, a content provider to electronic media and traditional broadcasters, will provide high-resolution kung fu mobile clips and products such animated wallpapers, ring tones, video and sound clips to mobile users in Belgium, Luxembourg, France and Switzerland.
The clips were tailor-made from famed Shaw Brothers classics such as "The One-Armed Swordsman", "The Assassin", and "Dirty Ho", a kung fu romp starring Gordon Liu ("Kill Bill").
The restoration and remastering of the 760-titles Shaw Brothers film library was recently completed by Shaw Studios' digital film remastering services.