CFDA Hires Consulting Group to Reevaluate Fashion Week's Current Structure
Because the ongoing system doesn't quite work anymore.
On the heels of Rebecca Minkoff announcing that she'll be taking a different approach this upcoming New York Fashion Week by presenting the same spring 2016 collection that she showed in September, the Council of Fashion Designers of America (CFDA) announced Tuesday that the not-for-profit organization has hired a consulting group to "conduct an extensive study to define the future of fashion shows."
The study, which will be handled by Boston Consulting Group (BCG), will do a deep dive into the current fashion week show structure, with the purpose of finding solutions to what industry insiders and experts "consider a broken system that confuses consumers" since collections are presented (and shared all over social media) months before hitting retailers. (A spring/summer collection, which is shown around September and October, typically arrives in stores by late January or early February.)
The research is also expected to "explore a possible move to more intimate presentations to trade, and larger production shows that are consumer-facing and more closely aligned with retail deliveries."
While MInkoff is the latest designer to challenge the current fashion week structure, many other fashion creatives have also attempted to test out new solutions in the past. Jeremy Scott most recently sold products straight off the runway from his Mochino show in September (the Windex iPhone cases sold out instantly), and Tom Ford used to have a strict embargo on coverage for his earlier collections. Here's to seeing the changes that may (or may not) arise after this study.