Pret-a-Reporter

Chanel's 'Coco Crush' Jewelry Collection for Net-a-Porter Is Here

Chanel's Coco Crush jewelry collection on Net-a-Porter.

And half of the collection is already sold out.

Chanel's first foray into the world of e-commerce launched Wednesday with the debut of its exclusive fine jewelry collection on Net-a-Porter.

Read more Chanel Makes First Foray into E-Commerce With Net-a-Porter

The six-piece Coco Crush collection features five rings (retailing between $2,150 to $3,500) and a cuff with the brand's "iconic quilted detailing" in 18-karat yellow and white gold. Three of the pieces, including the cuff priced at $20,500, have sold out in less than 24 hours. The remaining three pieces will be available on Net-a-Porter until May 6 before being sold in Chanel boutiques worldwide.

If the brand's popularity on Net-a-Porter is any indication of their future success in the digital market place, then we think they'll do just fine.

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