'Charm,' 'Diana' boost VH1

'Grease' the word for Nick at Nite

The finale of VH1's "Flavor of Love Girls: Charm School Featuring Mo'Nique" appealed to 4.1 million total viewers Sunday night, according to Nielsen Media Research.

Meanwhile, the Nick at Nite premiere of the classic film musical "Grease" averaged 3.5 million viewers Sunday.

The 10 p.m. finale of "Charm School" also earned a 2.4 rating in the adults 18-49 demo. For the season, the show averaged a 1.8 in the demo, making it VH1's third-highest-rated series ever.

Also on Sunday, VH1's six-hour coverage of the "Concert for Diana" averaged 1.4 million viewers. Online, there were 335,000 streams of the event Sunday on VH1's broadband channel VSPOT.

Meanwhile, "Grease," which aired from 9-11:30 p.m. Sunday on Nick at Nite, earned a 1.2 rating in 18-49 demo and a 1.7 among women 18-49. It also earned a 3.6 in both kids 2-11 and 12-17.

The network said that "Grease" also boosted its online traffic, drawing 88,000 visitors (up 100% from the previous week) and generating 589,000 page views (up 229%).

Elsewhere, updated numbers on the Season 4 premiere of FX's "Rescue Me" (including live plus seven DVR playback data) were released this week. With the DVR data included, the premiere generated an 18% boost in total viewers (3.3 million vs. 2.8 million) and a 17% gain in 18-49 (2.1 million vs. 1.8 million) compared with the initial live plus same day data released after the show's June 13 debut.

According to the data, 31% of adults 18-49 and 26% of total viewers watched the episode via DVR within seven days of its original airing, which marks the largest percentage of time-shift viewing for any FX program.

With the new data factored, the Season 4 premiere episode was down only 4% in the demo and off 3% in total viewers compared with the Season 3 premiere (2.2 million in the demo, 3.4 million viewers).
comments powered by Disqus