China Box Office: 'Thor: The Dark World' Makes Strong Debut, Edging Out 'Escape Plan'

4:22 PM PST 11/12/2013 by Clifford Coonan

The Marvel Studios sequel took $20.98 million, while total box office was up 45 percent for the week compared with last year.

Thor: The Dark World hammered the Chinese box office, taking $20.98 million after just three days, edging out a strong performance by the Arnold Schwarzenegger and Sylvester Stallone action movie Escape Plan, which took $20.81 million.

Total box office for the week of Nov. 4 to Nov. 10 was around $56 million (350 million yuan), up 45 percent from the same week last year, according to data from the research group Entgroup Consulting. The number of moviegoers was 9.99 million.

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The number of admissions to Escape Plan was higher than for Thor: The Dark World, but its gross was lower because of Thor's 3D and Imax haul.

Hotel Transylvania took $3.51 million for a cumulative $9.3 million, while Stalingrad dropped to fourth place after its eleven-day theatrical run, grossing $2.7 million for a total of $11.06 million in 11 days.

The biggest Chinese movie during the period was the Zhang Hanyu and Wang Luodan starrer Love You for Loving Me, which earned $1.7 million during its opening three days.

The performance of this movie was under scrutiny, as it was one of nine domestic Chinese movies released the same day on Nov. 8, which was Single's Day.

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This is a new holiday developed by the ecommerce giant Alibaba, a version of Valentine's Day, where single people are encouraged to spend money on themselves. There had been hopes that the success of Single's Day would rub off on the domestic film business, but the reaction was muted.

The current week is dominated by Chinese releases, including the thriller Black Mirror, the romantic comedy My Boyfriends and the action film Kung Fu Fighter.

The Bruce Willis starrer Red 2 is due to open on Friday.

 

 

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