China Box Office: 'xXx' Wins Second Weekend, Beating 'La La Land,' 'Sing'

'xXx: The Return of Xander Cage'

The Vin Diesel action vehicle has earned $134 million in China after two weekends, more than triple its North American total.

Vin Diesel's xXx: The Return of Xander Cage muscled aside the musical competition in its second weekend, pulling in $26.5 million to easily beat newcomers La La Land and Sing.

The second weekend win represented a 57 percent decline from the action flick's roaring $61.9 million start the week prior. After 10 days, Xander Cage has earned $134 million in China, more than triple its $44 million North American total.

Although the performance might appear anomalous from afar, the Paramount and Revolution Studios picture had several factors working in its favor in China. Diesel is a huge star in the country, thanks mostly to Furious 7, which remains the biggest Hollywood film ever there ($390 million, 2015). The action thriller also co-stars huge local celebrities Donnie Yen and Kris Wu. And it's the first release since Paramount signed a $1 billion slate financing deal with China's Shanghai Film Group and Huahua Media.

Huahua held a splashy Chinese premiere featuring Diesel, Wu, Yen, Nina Dobrev, DJ Caruso and Deepika Padukone. The Chinese investors also brought on local mobile ticketing service Weying as a strategic marketing partner. Weying is integrated with Tencent, China's most popular messaging app with over 800 million registered users. The company live-streamed the premiere over Tencent's video services, and later sent targeted push notifications to WeChat users aged 15 to 40 who were within 3 kilometers (1.8 miles) of a cinema during the opening weekend. 

Universal's Sing opened in second place, earning a modest $11.9 million. La La Land, which debuted in China on Valentine's Day with a healthy $12 million, landed in third place on its first weekend, taking $8.5 million. The Oscar favorite has pulled in $24.5 million over six days in China. 

Chinese New Year holdover Kung Fu Yoga, starring Jackie Chan, slipped to fourth, adding $5.9 million for a total of $244.7 million over 23 days, the biggest haul of 2017 so far.  

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