China is big. And not just in land mass. It has the biggest TV market in the world, it's poised to surpass Japan as the No. 2 market for Hollywood films by 2015, and its exhibition sector is adding three screens a day. What else is happening? A few stories you might have missed …
While the rest of the world tuned into England's royal wedding, China's largest online video website drew only about 4 million unique visitors to its live stream from Westminster Abbey. So what is popular with Chinese viewers? China's Got Talent, the finale of which drew a whopping 4 rating when a 23-year-old pianist with no arms tickled the ivories to victory -- with his toes.
China can impose strict content restrictions, and you can't do anything about it -- even if you're a big-shot Hollywood director. At a special screening of Black Swan during the first Beijing International Film Festival, the steamy sex scene between Natalie Portman and Mila Kunis was excised, despite the fact that director Darren Aronofsky was a VIP guest at the fest.
The local media has largely ignored Hollywood premieres, but that's about to change with DreamWorks' Kung Fu Panda 2. The day-and-date release will be feted with a press junket to the Wolong Panda Reserve in Sichuan, home to more than 4,000 species. Animators reportedly studied pandas at the reserve as part of their KFP2 research.