China's You on Demand Strikes VOD Deal for Universal Pictures Films
Chinese pay-per-view and VOD service You On Demand said Monday it has added Universal Pictures to its roster of major studios.
Its Hollywood studio partners also include Warner Bros., Disney and Paramount. The company, led by chairman and CEO Shane McMahon, provides services for 13.5 million subscribers in China.
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Financial details of the licensing agreement with NBCUniversal International Television Distribution for VOD rights to current, library and upcoming NBCUniversal feature films weren't disclosed. The titles will be available to subscribers on transactional VOD and subscription VOD platforms.
The films covered include Despicable Me, It’s Complicated, Wanted, starring Angelina Jolie, Public Enemies with Johnny Depp and Christian Bale and Snow White and the Huntsman, starring Charlize Theron.
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“NBCUniversal’s diverse and quality films demonstrate You On Demand’s commitment to delivering the best premium content to our customers,” said McMahon.