China's Baidu Buys $58M Stake in Hong Kong Theater Chain SMI

The deal is part of a wider $114 million fund raising exercise.

Chinese Internet giant Baidu has bought a $58 million stake in Hong Kong-based theater chain SMI to expand its online-to-offline (O2O) entertainment business into theaters in China.

The investment will give Baidu a role in ticket services, map search and mobile-based location services, and will develop new services such as online crowdfunding by Baidu and promoting a loyalty card issued by SMI and Baidu.

Hong Kong-listed SMI said in a statement it was raising $114 million (HKD $887 million) through the subscription and share placing, which will be used for capital expenditure.

Baidu is buying the stake as part of a group that also includes HOPU Investments and Tianan Property Insurance Company.

 

comments powered by Disqus