Marvel to Release Special Chinese Cut of 'Iron Man 3'
The film, shot partially in Beijing, will have "significant Chinese elements" and "specially prepared bonus footage."
Tony Stark will land in China with some extra local flair.
Marvel announced Friday that the third film in its Iron Man franchise, a joint production of the Disney-owned Marvel Pictures and Beijing-based DMG Entertainment, will be tailor-made for Chinese audiences.
All versions of the film will feature scenes shot in Beijing, product placement for Chinese electronics manufacturer TCL and co-star Wang Xueqi, but a version cut for the world's most populous nation also will boast "specially prepared bonus footage" and an appearance by megastar Fan Bingbing.
DMG was a financier of the film and will help sell it to local audiences. Big-budget American films have proved to be major hits in China, helping to push the nation's box office to $2.7 billion in 2012, a 37 percent increase from the previous year.
In 2011, Transformers: Dark of the Moon earned north of $145 million in the country.
Marvel says that the film will not apply for co-production status in the country but that "shooting in China has been very positive and has created a springboard for future collaboration with China’s talented stars and its growing film and television industry."
- Prince Takes Over the 'Arsenio Hall Show,' Debuts New Funky Song
- A Train, a Trestle and 60 Seconds to Escape: How 'Midnight Rider' Victim Sarah Jones Lost Her Life
- 'Divergent' Star Shailene Woodley: The Next Jennifer Lawrence?
- 'Noah' Banned in Several Middle Eastern Countries
- Lindsay Lohan's OWN Series Gets First Official Trailer (Video)
- MOST SHARED
- MOST POPULAR
- Pee-wee Herman's Bike From 'Pee-wee's Big Adventure' Sells For $36,600 On eBay
- HUVr Hoverboard Is Not Shipping In December (Or Ever, For That Matter)
- Stratosphere: A Conversation with Matt Sorum and Album Preview
- 'Grey's Anatomy' 'You Got to Hide Your Love Away' Recap: Yang and Owen Back in the Sack