Chinese Social Networking Sites Look at IPOs

2011 Offerings May Follow Listings by Movie Studios, Tech Companies

SHANGHAI -- One of China's largest social networking companies, Oak Pacific Interactive, has hired investment banks for an initial public offering in the United States next year, the first in a rush of Chinese Facebook clones looking to list.

Oak Pacific Interactive has hired Credit Suisse Group AG and Deutsche Bank AG to underwrite its IPO slated for the first half of next year, sources close to the matter told Reuters on Friday.

The firm owns China's largest online social networking site Renren and Nuomi, similar to the popular U.S. website Groupon featuring daily deals and entertainment community Mop.

TaoMee, a social networking site for children, was also planning to list late next year and would conduct its "beauty parade" for investment banks in the first quarter of 2011, said a source familiar with the situation.

Social networking site Kaixin001 also plans to list but has not gone through the process of selecting banks, said the source, who declined to be named as the matter was not public.

"The question is whether these companies are really going to become the Facebook of China," said Paul Wuh, a Hong Kong-based analyst with Samsung Securities.

"How they are going to monetize: through advertising or through gaming, that's the question, which one will be the most successful will depend on the business model they choose," said Wuh.

OPI's Renren website is similar to Facebook as it allows users to share locations with friends, "like" something and post updates. Renren has about 100 million registered users.

Kaixin001 posted revenue of just over $10 million last year and the company expects 2010 revenues of up to three times that level, the firm's chief executive Cheng Binghao told Reuters in October.

Profits for Kaixin001 are also growing quickly, tripling to about 30 million yuan ($4.5 million) in the third quarter from 10 million in the second, Cheng said.

Chinese IPOs in the United States have hit a record high of 35 this year. Based on the number of offerings, Chinese issuers account for 23% of U.S. market IPO activity, up from 1% in 2000, according to Thomson Reuters data.

More than half of this year's Chinese IPOs in the United States come from high technology, consumer products, industrials and retail sectors.

The Chinese social networking firms will be following in the footsteps of online video site operator Youku and online retailer Dangdang, which saw their stocks soar in this week's debuts.

Youku's triple-digit first-day pop was the biggest since 2005, when Baidu Inc rose 354%, data from the New York Stock Exchange showed.

A source said the amount to be raised by OPI had not been finalized. OPI and the banks declined to comment.

Social networking sites have grown in popularity in China in recent years, garnering most of their revenue from online advertising. They also benefit from an ecosystem closed to major foreign competition. Facebook and Twitter are blocked in China.

But the market is increasingly competitive with more than 100 social networking sites operating. Two social networking sites shut earlier this year due to cash flow issues, local media reported.

The industry is also fraught with regulatory and legal risks as China seeks to control the flow of information online.

"As long as they conduct their self censorship well, there shouldn't be any problems," said an analyst with a major European investment bank, who declined to be named given the sensitivity of the matter.

Analysts also said the IPOs were more of a way to provide an exit to the venture capital firms who have backed these firms and to provide incentive to their workers.

"A lot of these Chinese Internet companies are net cash, they don't need to list for funding purposes," said Wuh of Samsung Securities.

China is the world's largest Internet market by users at 420 million. About half of them use social networking sites, government data showed.

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