Chow shakes up cell phones

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The new Stephen Chow comedy "CJ7," which cleaned up at the local boxoffice during the Chinese New Year holiday period, is providing the inspiration for the world's first film-inspired, motion-sensing mobile phone game, Sony Pictures Television International and Sony Ericsson said Tuesday.

"The high penetration rate of mobile phones in Asia presents us with a growing market for our branded movie and TV-based mobile content," said Rosemary Tan, SPTI's director of mobile entertainment Asia. "The CJ7 mobile pack is a vivid example of our dedicated effort in developing cutting edge mobile content."

The plot of "CJ7" revolves around a struggling man who discovers the titular alien in a garbage dump one night and presents it to his son as a toy. In the mobile game, users must care for and look after the daily needs of CJ7.

The "E.T."-inspired CJ7 is the first CGI character in a Chinese-language film. It was created by Hong Kong's Menfond Electronic Art, whose portfolio includes "Initial D," "A Chinese Tall Story" and "Fearless."

Rather than use the keypad to control the action of the game, the user need only shake their mobile telephone.

The game is available preloaded on Sony Ericsson's Cyber-shot mobile phones in Singapore, Taiwan, Malaysia and Indonesia.

SPTI also has created a range of wallpapers, ringtones and video ringers inspired by the film.
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