Chris Brown, Drake Gain Social Media Followers After Club Brawl
The two recording artists -- who were involved in a melee at a New York nightclub reportedly over Rihanna -- see a boost in their Twitter followers and Facebook fans as well as video plays.
NEW YORK -- It's no coincidence that both Drake and Chris Brown received significant online gains this week as news that the two and their respective camps were involved in an altercation at a nightclub in New York. The pair rises 28-20 and 18-12 on Billboard's Social 50 chart, respectively.
The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter and MySpace, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.
According to the story previously reported by Billboard, entourages tied to Brown, Drake and Meek Mill made a scene at a downtown New York nightclub on June 14, allegedly throwing bottles and trading blows over an argument about Rihanna (No. 1 on the Social 50 this week). The brawl went down at SoHo club W.I.P. between 4-5 a.m. and left five people injured, police confirmed.
Despite not having any other significant releases or news occurring during the charting week, Drake was able to experience significant online gains. He climbs 28-20 with a 5% increase in overall profile views translating to a 10% jump in his overall fan base, boiling down to 166,994 fans on Facebook and 164,932 Twitter followers (26.3% jump over last week).
Brown released a new video during the charting week to further assist in raising his online profile. The video for "Don't Wake Me Up," from Brown's upcoming studio album Fortune, has received nearly 7 million views since its June 11 release, contributing to 23.4 million overall plays to Brown's VEVO channel during the charting week. That's a 18.2% increase over the previous week. The release, combined with other social buzz, causes Brown to climb 18-12 on the Social 50.