Chris Eyerman Joins Ridley Scott's New Marketing Firm as Creative Director (Exclusive)
3AM will work with studios to build content targeting digitally savvy consumers
The new theatrical marketing venture between Ridley Scott's RSA Films and Wild Card — 3AM — has tapped Chris Eyerman to serve as its creative director.
RSA and Wild Card, a leader in movie advertising, launched 3AM last month in an effort to offer new forms of content that target digital savvy consumers. Eyerman will report to 3AM managing partners Alison Temple and Jules Daly, RSA's longtime president.
“Chris is preceded not only by a great creative reputation, but for pushing boundaries and creating marketing campaigns that go far beyond the traditional movie advertisement,” said Temple, who previously worked at 20th Century Fox, where she launched the creative content department.
Eyerman’s background in digital content and film marketing will play a key role in the company’s efforts to work with creators, studios and brands in the early stages of IP development to design integrated marketing materials.
He joins 3AM from Ignition Creative, where he oversaw cutting-edge digital campaigns for The Hunger Games, Prometheus, Arrested Development and X-Men: Days of Future Past.
“The film industry faces an onslaught of challenges when it comes to capturing consumer attention and dollars, particularly with younger audiences,” Eyerman said. “There is a huge need for high-quality cross-platform content to engage these consumers and an untapped potential to meaningfully connect brands into the process."
Before Ignition, Chris spent 10 years at various agencies leading award-winning efforts for brands like Hyundai, Cheetos, VW, Expedia and Bud Light.