Chris Rock 'Hair' doc headed to theaters

Roadside, Liddell acquire worldwide rights to 'Good Hair'

Roadside Attractions and Liddell Entertainment have acquired worldwide rights to Chris Rock's "Good Hair."

The HBO Films documentary, which won a special jury prize when it premiered at Sundance in January, looks at hair culture in the black community. Roadside plans to release the film theatrically in the fall.

"I'm very happy to be working with the good people at Roadside Attractions," Rock said. "I loved the job they did with 'Super Size Me' and hope we can have similar success."

Lionsgate will handle home video and other domestic ancillary rights, and HBO will retain pay cable rights and broadcast the film in its traditional pay TV window. ICM repped the film.

Rock produced and co-wrote "Hair," and Jeff Stilson directed. The doc is a travelogue that explores the way hairstyles affect the activities, pocketbooks, sexual relationships and self-esteem of black people. Ice-T, Nia Long, Paul Mooney, Raven Symone, Maya Angelou and Rev. Al Sharpton share on-camera stories and observations.

The ICM-repped Rock is filming "Death at a Funeral," which he co-wrote and stars in. He also has "Grown Ups" in production with Adam Sandler.

Upcoming Roadside releases include "Battle for Terra" and "The September Issue."
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