Christina Hendricks and Geoffrey Arend Front Brooks Brothers' Fall Campaign
The couple, who are part of the star-studded group telling their "Brooks Brothers Story" for the brand's fall campaign, open up about their wedding day.
Brooks Brothers unveiled its fall 2015 campaign today, and the collection showcases not only the brand's premium designs but a handful of celebrity stories, too.
The campaign's theme, "My Brooks Brothers Story," highlights the personal testimonials of Christina Hendricks and her husband Geoffrey Arend, Tony Goldwyn, Matt McGorry, Yara Shahidi, Graham Moore and Joshua Sasse — all of whom are loyal fans of the iconic American brand.
While Goldwyn, who plays the president on Scandal, dished about meeting the real president while clad in a custom-tailored suit, ("I felt appropriately presidential"), Arend and Hendricks shared intimate details of their wedding day.
"I looked out at all my groomsmen who were all wearing shades of awesome from Brooks Brothers and I felt like we were the coolest band of well-dressed outlaws," said Arend, noting that though he was nervous, "when I saw her, I was like, 'I'm the luckiest guy in the world.'"
"My father walked me through the door and there was Geoffrey," reminisced Hendricks. "And it was just so perfect for the atomosphere — he was wearing this chocolate suit with these sort of pumpkin colors in it. He was a vision."
In a release, Brooks Brothers CEO Claudio de Vecchio said of the concept behind the campaign, "I receive many personal notes from customers sharing stories about their interactions with Brooks Brothers, from anecdotes as simple as the purchase of a lucky tie worn for a big interview to more entailed, often multi-generational stories about family events. It confirms that our clients view Brooks Brothers as much more than a store — rather, it’s part of who they are.”
More stories and images from the campaign can be found at the brand's Vanity Fair-hosted platform, where users are also encouraged to share their own Brooks Brothers stories.