Chum to viewers: Show Me Yours

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TORONTO -- Canadian broadcaster Chum Ltd. on Thursday launched Show Me Yours, a new digital platform enabling TV viewers to upload and view self-generated content.

The Web site allows viewers of Chum's MuchMusic music video TV channel to create cellphone, webcam or digital camera content that can be uploaded and viewed on MuchMusic.com and possibly aired on the MuchMusic channel.

Maria Hale, vp of content business development for Chum Television, said that Show Me Yours is unlike You Tube and self-generated content Web sites where content is uploaded without focus or boundaries. Instead, Show Me Yours is designed to extend MuchMusic's relationship with TV viewers onto the Internet.

"This is not just assembling a broad array of miscellaneous content. This is about extending our brand values," Hale said.
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