Pret-a-Reporter

Cindy Crawford's Daughter Kaia Gerber Scores Her First Major Campaign

Kaia Gerber
Courtesy of Chrome Hearts/ Instagram

She’s the spring face of Chrome Hearts.

While Cindy Crawford was busy making headlines with will-she-or-won’t-she-retire speculation, her 14-year-old daughter was occupied with her own budding modeling career. Kaia Gerber’s first big campaign debuted Tuesday on Chrome Hearts’ Instagram. If you blink you might even mistake her for Crawford.

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Although Gerber starred in a Versace Kids campaign at the age of 10, this marks her first major advertising job as an IMG-repped teen. Last year she appeared in CR Fashion Book, Porter and Teen Vogue, among other glossies. It looks like she’s set to take off.

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The L.A.-based eyewear and accessories label secured Gerber as the face of its spring 2016 campaign, and she looks every bit the supermodel. One image shows Crawford’s spawn wearing ‘90s regalia — wide belt and high-cut leather wrap dress — as she’s wrapped in a garden hose. In another close-up, she rocks statement sunnies and loose waves. Without a doubt, she’s making mom proud.  

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