Cindy Holland Presides Over Netflix's Original Programming Push

Aaron Fallon

The streamer's vp original content, a THR Power 100 honoree, oversaw its effort to more than double programming output in 2015.

This story first appeared in the Dec. 18 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

Under Holland, Netflix continues to lead the streaming landscape as a coveted outlet for top creators to bring their next project. In the past year alone, Netflix has more than doubled its original programming output, introducing more than 300 episodes of original content that ranged from the drama Bloodline to the Aziz Ansari comedy Master of None, and will spend $5 billion on content in 2016. The streamer scored 34 Emmy noms this year (it won four), but the 13-year Netflix veteran and avid cyclist says she's focused on assembling a diverse slate of shows for the streamer's 69 million global subscribers, a 30 percent increase from 2014.

WHAT I WISH I KNEW WHEN I FIRST STARTED IN HOLLYWOOD "That famous line from Bette Davis: 'Take Fountain!' "

SUPERPOWER I WISH I HAD "Teleportation."

FAVORITE SHOW (THE I'M NOT INVOLVED IN) Mad Men

GO-TO LUNCH SPOT "My desk."

Other Power Squad honorees: Shari Redstone, Bonnie Hammer, Elizabeth Banks, Kathleen Kennedy, Donna Langley, Nancy Dubuc, Jennifer Lawrence, Dana Walden, Megyn Kelly, Shonda Rhimes, Viola Davis, Kerry Washington, Ilene Chaiken, Taraji P. Henson, Barbara Broccoli, Amy Schumer

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