Cinedigm Promotes Bob Fiorella

9:29 AM PST 07/23/2012 by Gregg Kilday
Courtesy of Cinedigm
Bob Fiorella

The executive, who will be executive vp and chief strategy officer/entertainment, played a key role in Cinedigm's acquisition of New Video Group.

Bob Fiorella has been promoted to executive vp and chief strategy officer/entertainment for Cinedigm Digital Corp. He will report to Cinedigm chairman and CEO Chris McGurk and COO Adam Mizel.

Fiorella previously oversaw the operations, strategy and theatrical acquisitions at CEG. He also was also the architect of  the company’s restructuring and repositioning, which included the acquisition of New Video Group, a worldwide digital aggregator and distributor of independent content. Prior to joining Cinedigm, Fiorella held senior leadership roles at Disney, Universal and Fox.

With the acquisition of New Video, Cinedigm created a new, full service end-to-end digital releasing studio, enabling the company to acquire and distribute independent films and specialty content both theatrically and through digital, mobile and home media platforms.

“Having worked with Bob for over 20 years, beginning at Disney and continuing through Universal, I know him to be a valued advisor who brings that rare blend of business development prowess, financial sophistication and solid-gold instincts that will help lead Cinedigm to further success,” McGurk said. “I am thrilled to have him continue in this expanded role with the Company.”

Prior to joining Cinedigm, Fiorella held senior leadership roles at Disney, Universal and Fox.  

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