Cinedigm, TV4 Enter Deal to Create OTT Networks
It will draw on content from the Cinedigm film/TV library with distribution on TV4 digital platforms.
Cinedigm has entered into an agreement with TV4 to create one or more niche digital networks initially aimed at children, from preschoolers to tweens, it was announced Monday.
The OTT (over the top) networks will be co-owned and distributed as an on-demand, online channel by TV4. It is expected to kick off later this spring.
The content for the new OTT network, and others to be developed, will be drawn from the Cinedigm library and then curated by TV4, which plans to add its own new networks to the partnership as well.
By the end of this year, TV4 aims to add 30 networks to its portfolio, which already includes the All Warrior Network and Throwback Television.
TV4, a early stage start-up based in Los Angeles, also is developing OTT networks on drones, space and soccer. The plan is to curate content from other places on the web and then present it in groupings that make it easy for viewers to find and access.
“With the installation of these channels, we intend to cut through the clutter so to speak,” said Jon Cody, CEO of TV4 Entertainment. “We plan to provide viewers with the content they’re most passionate about on an easy-to-use, high quality platform."
“This is the new generation of television in which every screen is a television now,” added Cody, “and our objective is to give that unfettered and tailored access to our audiences.”
“This partnership with TV4 positions Cinedigm to quickly and efficiently leverage key content pods in our library by launching highly-curated digital channels on an already existing OTT footprint,” said Chris McGurk, CEO of Cinedigm, “augmenting our current OTT approach that features channels such as Docurama and the upcoming CONtv.”