CineEurope: Key Takeaways From Barcelona
Imax, hot new IP, Alicia Vikander and ramped up security were all on the agenda at this year's cinema expo in Barcelona.
After four days, 11 studio presentations, several hours of never-before-seen footage, first time screeners including Ant-Man and Everest and more popcorn than any human should be medically advised to consume, CineEurope wrapped up its 2015 edition on Thursday night in Barcelona.
Away from the buzz on the trade show floor concerning advanced slushy technology and latest premium seating, here are THR's five takeaways from the world's biggest cinema trade expo.
It’s not all about established franchises
Although the likes of James Bond, Star Wars and Mission: Impossible were major features in the presentations, all the studios also threw their weight behind a whole host of new IP.
Alongside one-offs, such as Jesse Owens biopic Race, Universal’s disaster epic Everest and The Martian from Fox, some titles that were positioned as possible franchises included Zootropia, Goosebumps and Crimson Peak.
EuropaCorp may have set the bar highest for upcoming space opera Valerian, which has 23 graphic novels to draw from. The company said there was the potential for 10 films or more.
Imax is on everyone’s agenda
With Imax in town to announce new deals that will push it beyond the 1000-screen mark this year, including its first move to West Africa with Nigeria’s largest theater chain Filmhouse, all of the studios gave major nods to the company.
Countless films in the presentations were revealed to be released in full Imax 3D, with titles including The Walk and Everest specifically made to suit it (they’ll both also be releasing early exclusively in Imax).
And for Paramount's Mission: Impossible – Rogue Nation, it was announced that its world premiere in Vienna next month will use a pop-up Imax screen.
A CineEurope slot is a hot ticket for companies with global ambitions
This year saw Luc Besson’s EuropaCorp make its CineEurope bow, a move the company said was essential as it looks to join the ranks of the world’s major studios, especially as it now controls its own U.S. distribution.
StudioCanal had its second year presenting, while for Mister Smith Entertainment it was its third. With presentation slots limited, it’s clear that getting an hour to showcase your wares in the four-day event alongside Disney, Paramount, Universal & Co. is a sure way to highlight your international growth and aspirations.
The only downside for newbies — as EuropaCorp found this year — is that they're likely to get the last slot, when a number of attendees have already headed to the airport (or beach).
Alicia Vikander really is everywhere
She was The Hollywood Reporter’s ‘Next Big Thing’ earlier this year and one of the most buzzed about name in Cannes, but audiences at CineEurope got to see on screen just how omnipresent Alicia Vikander is looking set to be.
The first three studio presentations all had the Ex Machina actress in their lineups, jumping from drama in Mister Smith’s The Light Between Oceans, cold war spy action in Warner Bros.’ The Man from U.N.C.L.E. and back to emotional wranglings in Universal's potential awards-magnet The Danish Girl.
And, keeping her IMDb star meter in the low digits, during the week she was confirmed as starring in the next Bourne.
The studios don't want attendees talking about their films too much. Yet.
CineEurope attendees this year noticed ramped up security at the studio presentations, with a team of burly bouncers keeping their eyes on the crowds and ready to shine an embarrassing torch at anyone seen using their phone.
Organizers repeatedly urged attendees to not discuss the content of the film clips or screenings — many of which were unfinished — on social media and, especially, to not speak to the press.