Cinema Advertising Firm National Cinemedia Joins Upfront Fray
NEW YORK - This upfront advertising season will be a crowded one.
Cinema advertising company National Cinemedia's NCM Media Networks said Tuesday that it will for the first time hold its own upfront presentation in May when TV networks traditionally present marketers their fall schedules.
The news comes after online media companies, including Google, Yahoo, AOL, Hulu and Microsoft, unveiled plans for April sales presentations to advertisers.
NCM said it would hold its upfront event at the AMC Loews Lincoln Square movie theater here on May 16. “The NCM network is one of America’s top rated networks on weekends, as well as one of the top 15 national networks overall, so it makes perfect sense for us to participate in the TV upfront process,” said Cliff Marks, president of sales and marketing at NCM Media Networks. “While NCM has always done a meaningful amount of our business upfront, we are officially becoming a part of the upfront season for the first time this year. This will allow advertisers to get a first look at the upcoming feature film slate and have special access to premium inventory and our unique integrated cinema programs.”
Dubbed NCM Media Networks’ World Premiere Upfront Event, the company's presentation will feature a sneak peek at the upcoming Hollywood 2D and 3D film slate and a look at "the unique ways that marketers can reach movie-going audiences," the firm said.
NCM said nearly 700 million moviegoers, including many in the 18-34-year-old demo, see its FirstLook pre-show program and theater lobby displays every year.