CinemaCon: Brad Pitt, Chris Pine Flirt With Theater Owners at Paramount Presentation (Video)

8:32 PM PST 04/15/2013 by Rebecca Ford, Pamela McClintock

The stars of "World War Z" and "Star Trek Into Darkness" introduce extended footage of their respective films; Michael Bay speaks candidly before a full screening of "Pain & Gain."

LAS VEGAS -- For the third straight year, Paramount kicked off CinemaCon with a star-studded presentation that included 18 minutes of new footage from J.J. Abrams' Star Trek Into Darkness, an extended look at World War Z and the first full screening of Michael Bay's Pain & Gain.

While Abrams could not be at the event, Star Trek writer-producer Damon Lindelof was joined onstage at the mammoth Colosseum theater at Caesers Palace by stars Chris Pine, Zachary Quinto, John Cho and newcomer Alice Eve to present the new footage for the upcoming sequel.

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"In the first film, Kirk got the chair a bit too prematurely," Pine told the crowd. "In this installment, we see Kirk earn the chair."

Pine and Lindelof pointed out that the sequel -- hitting theaters May 17 -- will have a lot of the action taking place on Earth. However, none of that footage was shown in order to avoid spoilers, according to Lindelof.

Following the introduction, 18 minutes of 3D footage was shown. The first segment showed Quinto's Spock being dropped onto a volcano to implode it and save a dying race. The segment revealed that at one point, the Enterprise will be submerged under water. Another clip showed Benedict Cumberbatch and Pine launching themselves between one ship and another in a tension-filled scene.

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Brad Pitt took the stage next to introduce Marc Forster's upcoming zombie thriller World War Z, which opens in theaters June 21.

"I just wanted to do a film that my boys could see before they were 18," he told the crowd. "I think you are going to like this as much as my boys will."

After showing the trailer in 3D, some 2D footage was shown of Pitt's character with his family as they run through the city streets trying to escape deadly killers. A better look at the zombies, who bite humans then turn them into zombies, too, was provided in the new footage. There also was an extended look at the airplane scene, which has been featured in some trailers.

Generally speaking, filmmakers and talent showing up at CinemaCon go out of their way to thank exhibitors for displaying their work. Bay took at different approach when taking the stage before treating the audience to a screening of his upcoming buddy action pic Pain & Gain.

"I've been helping to fill your theaters for more than a decade," said Bay.

In later comments, Bay said he was tired of all the digs from the media suggesting he is only capable of producing big action pics (ergo, the Transformers franchise). "Pain & Gain is my small movie," he said.

Greg Foster, chairman of Imax Filmed Entertainment, took the stage early in the presentation to announce that Imax had a new five-film deal with Paramount. He said that "a material portion" of Christopher Nolan's Interstellar would be filmed on Imax cameras, as well as Bay's Transformers 4. Three other films will be announced in the future.

Said Paramount Pictures vice chairman Rob Moore, "We're very excited to be entering into a new relationship with Imax."

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