CinemaCon: Disney Debuts New Trailer for 'Cinderella'

11:12 AM PST 03/26/2014 by Rebecca Ford
Disney
"Cinderella"

A clip from Pixar's "Inside Out" also screened and Jon Hamm took the stage to introduce his upcoming film "Million Dollar Arm," but the presentation lacked any new information on "Star Wars."

LAS VEGAS -- Walt Disney Studios kicked off the third day of CinemaCon with a presentation teasing the studio's upcoming slate, followed by a screening of the Jon Hamm-starring sports drama Million Dollar Arm.

Footage was shown for Pixar's Inside Out and a new trailer for Disney's live-action film Cinderella also debuted. Mad Men star Hamm took the stage to introduce his new film, which Walt Disney Studios chairman Alan Horn said was testing higher than any film he's been involved with -- including the first Harry Potter movie.

"I am intensely proud of this film -- and not just because I have to be," said Hamm, who joked that Disney believed in it so much they were changing the name to Frozen 2.

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After Horn went over Disney's past year, Walt Disney Studios executive vp theatrical distribution Dave Hollis was brought to the stage to preview Disney's upcoming slate. While Disney has a lot of highly anticipated projects in the pipeline, the studio chose not to break any news or show a lot of new footage during the presentation. Most of the footage was previously released or screened at Disney's Anaheim convention D23.

He kicked off with Marvel, which will release Captain America: The Winter Soldier and Guardians of the Galaxy in 2014. Previously released clips from both were shown.

He also previewed the two upcoming live-action fairy-tale films, Maleficent and Cinderella.

"There aren't many people who could have pulled off this iconic role, and for us there was only one," said Hollis of Maleficent star Angelina Jolie.

A new trailer for Kenneth Branagh's Cinderella, starring Downton Abbey's Lily James, was shown. The film also stars Cate Blanchett as the wicked stepmother and Helena Bonham Carter as the fairy godmother. The teaser featured big, bright costumes, and a funny scene with Bonham Carter turning the pumpkin into a chariot for Cinderella.

One of the biggest hits of the presentation was a clip from Pixar's Inside Out. From writer-director Pete Docter and producer Jonas Rivera, the film revolves around an 11-year-old girl who is having trouble coping with her family's move across the country. But it's no ordinary story -- the film takes place inside the girl's mind with her emotions as the main characters. Each character represents a different emotion: fear, sadness, joy, disgust and anger.

The clip showed the young girl sitting at dinner with her parents. As her mother questions her on her day, we see that her inner emotions are wreaking havoc on her responses. As the conversation escalates, we are shown what the inner emotions of her parents are up to as well (for example, her father's inner characters are too busy watching a hockey game to notice what's going on at the dinner table). The clip played very well with the crowd, who laughed along with many of the jokes.

The presentation did not include any new news on Disney's plans for the Star Wars film, with Horn telling the crowd (in his best Yoda voice): "Patience, you must have."

Horn concluded the presentation portion by presenting a visual of Disney's 2014 and 2015 plans, which include Marvel's big ensemble superhero sequel Avengers: Age of Ultron.

"I have the Avengers final, final draft in my briefcase -- it’s just so great." he said.

Email: Rebecca.Ford@THR.com
Twitter: @Beccamford

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