Cinemark going 3-D with RealD
EmptyRealD and Cinemark are set to announce today a major 3-D partnership covering as many as 1,500 of the circuit's movie screens throughout the U.S. and Latin America.
A portion of the total involves auditoriums already equipped for digital projection, so some of the 3-D installations can proceed immediately. But most of the Cinemark screens must be converted before 3-D can be added, and just as with a 1,500-screen pact RealD announced with Regal Cinemas last month, Cinemark's conversions aren't likely to happen swiftly pending financial arrangements.
The agreements dramatically extend RealD's lead position in the 3-D rollout.
"RealD is building a groundbreaking 3-D platform, which paves the way for the release of such films as our 'Journey to the Center of the Earth,' " Warner Bros. domestic distribution president Dan Fellman said. The 3-D action film opens July 11. (partialdiff)