Cineplex Ent. moviegoers earn downloads

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TORONTO -- Canadian exhibition giant Cineplex Entertainment has leapt into the online music downloading business.

Toronto-based Cineplex said that moviegoers can redeem points gained via cinema attendance for music downloads as part of its recently launched SCENE rewards program. Program members will have access to about 1.5 million music tracks by 60,000 artists as part of an online SCENE music store launched Thursday.

Cineplex operates 131 theatres with 1,327 screens nationwide.
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