Cineplex Ent. teams with RealD

175 3-D systems to be installed in theaters

TORONTO -- Canadian exhibition giant Cineplex Entertainment has inked a deal with RealD to install at least 175 3-D systems in its theaters countrywide by December 2009.

The Canadian rollout will build on 41 RealD 3-D systems already installed in Cineplex multiplexes. The Toronto-based chain aims to have the 175 digital projection systems installed in time for a 2009 ramp-up in Hollywood 3-D releases.

Canada's largest exhibitor also has Imax 3-D screens in its chain and, like rival cinema chains, is driving more live content, including sports and concert programming, into its theaters.

Cineplex operates 132 theaters, with 1,337 screens countrywide.
comments powered by Disqus