Cingular to offer MediaFlo for cell phone TV

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AT&T's Cingular Wireless will begin broadcasting live video channels later this year, the company said Monday.

The communications company is following fellow phone giant Verizon Wireless in adopting Qualcomm's MediaFlo technology to enable the broadcasts. Qualcomm already has lined up such content partners as CBS Corp., NBC Universal and Viacom to launch Verizon's V Cast TV service, which includes a suite of 24/7-branded channels, in the first quarter.

AT&T has settled on few details of how the service will be priced or packaged, but a company spokesman said that two of the channels on the service will be exclusive to the carrier. The spokesman declined to note which brands will fill those slots, though HBO is a possibility, given the company already has an exclusive content deal in place with Cingular.

"We share with AT&T an exciting vision of a world in which consumers have access to a high-quality mobile-media experience wherever they are, whenever they want it," Qualcomm CEO Paul Jacobs said. "This agreement, the first of its kind between our two businesses, goes a long way toward making that vision a reality."
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