The Cipriani family, renowned for their multiple Cipriani restaurants in New York and Harry’s Bar in Venice, Italy, is diversifying and entering the hotel business. The restaurateurs have arrived in Los Angeles with the opening of the Mr. C Beverly Hills June 1. "Mr. C is the essence of how I envision travel and hospitality today...with beautiful design, modern-day amenities, a comfortable environment and a personal approach to customer service," says Ignazio Cipriani.
The 12-story, 138-room hotel (which moved into the old Tower Beverly Hills in the Pico-Robertson area of the city) was developed by Ignazio and Maggio Cipriani, to provide "a new sensibility to the Los Angeles market," notes Cipriani. Renovations from architecture firm Gensler and a collaborative interior-design effort with Tedeschi USA, produced stylish decor with a European feel. All of the rooms (which average about $350 per night) have private balconies, many with panoramic views of Beverly Hills and Los Angeles. The interior features dark, hardwood floors; burgundy and grey color palettes with white accents; and vintage black and white photographs. Bathrooms include teak flooring and marble accents.
The hotel—which the brothers hope to turn into a chain—features an indoor/outdoor space for events and a pool with private cabanas. Set to open June 8, a restaurant and bar will serve some of Cipriani's signature dishes and drinks. Hotel and non-hotel guests can enjoy a Bellini in the airy, Italian-inspired garden— the cocktail was created by Giuseppe Cipriani at Harry's Bar in 1943.