Cirque du Soleil Programs To Be Distributed On VOD By Gravitas Ventures
The first programs, "Kooza" and "A Thrilling Ride to Kooza," will become available Aug. 6.
Gravitas Ventures has struck a deal to become the exclusive VOD distributor of a variety of Cirque du Soleil programs that include performance specials featuring the live shows as well as behind-the-scenes documentaries that highlight the creative process of a Cirque du Soleil show. The titles are available for the first time to a North American audience on VOD.
The first programs, Kooza and A Thrilling Ride Through Kooza, will be available on Aug. 6. Additional programs that will continue into September as part of a Season of Cirque du Soleil, which will include four other specials: Delirium; Hatching, a documentary about the creation of Ovo; Flow: A Tribute to the Artists of O; and The Mystery of Mystere.
“Having been enamored since my first Cirque du Soleil performance nearly 20 years ago, I am thrilled that Gravitas will bring such awe-inspiring art into the VOD marketplace,” Melanie Miller, Gravitas vp, acquisitions and marketing, said.
“We are excited about our new relationship with Gravitas as it will enable us to extend the live show experience and bring additional content to viewers who will now have the opportunity to watch Cirque du Soleil programs for the first time on demand, at their convenience, and on the platform and device of their choice. In addition, Gravitas will be showcasing certain programs based on shows that are no longer performing live and hopefully this will be exciting for our fans and new viewers alike.” Tracey Errico, director of programming and distribution at Cirque du Soleil, commented.